As founders of Flowlife, we’ve always enjoyed exercise. What we haven’t always appreciated, or understood, is why recovery is seen as a necessary evil when in fact, it’s the opposite! Recovery is the key to success.
But when we started out, nobody was talking about recovery. That’s why we wanted to lead the way. We noticed early on that there was a difference between what the professionals were using and what was available to the public. In 2016, we launched our first product – Flowpillow. At the time, it was the only cordless massage pillow on the market.
Soon after it was launched, Flowpillow made its mark by offering massages to runners in the high-profile Swedish running event “Lidingöloppet”. We immediately realised the value of massage for recovery after physical performance. This was the start of our journey to create the world’s best training and recovery products.
And now we’re well on our way! Today, we work with the Swedish Olympic Committee, which means that we are involved in the training of world-class elite athletes. Our goal is to bring what they use to you.